imush was a little mushroom growing up in a fertile soil,
waiting to be harvested after grown up like other mushrooms.
imush was not willing her faith to be controlled by others
and thinks it should be in her hands.
One day, she uprooted and hence a girl
with a mushroom head appeared,
walking to her dream.

The brand story is the reflection of the author towards lives.
She is eager to leave the hustle and
bustle city and strives for her dream.
The author also hopes to enlighten people
to “look for the one you love and
not to give up if you have not yet found”.